staging

Ready to sell your home and profit a higher return? 

Stage your home before pictures.

Services to Fit Every Need

It's crucial to make a great first impression on potential buyers as they form an opinion within the initial 15 seconds of entering your property. This brief window is your chance to make a lasting impact. In contrast, buyers typically spend only 6 minutes viewing an un-staged home. However, in a staged home, buyers tend to linger for an average of 40 minutes, envisioning themselves living in those spaces. Therefore, staging your property is an effective strategy to capture the attention and imagination of potential buyers.

At our company, we specialize in leveraging your existing home decor to create an irresistible space for potential buyers. By distinguishing your property from other competing homes on the market and establishing stronger emotional connections with buyers, our staging services can expedite the sale of your home while also maximizing its selling price.

Occupied Staging Services:

Consultation and Detailed Staging Report

During this engaging and comprehensive two-hour consultation, our focus will be on generating the best possible sale price for your home. We will conduct a detailed staging report and checklist to ensure that every aspect of the property is optimized for the market.

  • Our consultation process begins with a phone interview, allowing us to determine your buyer demographic and tailor our approach accordingly.
  • We will then proceed with an in-person walkthrough of the property, utilizing a photo-filled staging checklist to facilitate our discussion.
  • Our focus is on identifying staging strategies that will have a significant emotional impact on potential buyers while providing a substantial return on investment.

Our detailed staging report also includes two essential checklists: an Open House Checklist and a Closet Organization Checklist. These checklists are designed to help you streamline and refine your property presentation.

Starting at $250


Power Staging and Mini-Makeover

Our staging service emphasizes hands-on preparation, where we will physically stage the primary areas of your home based on the recommendations outlined in the Staging Report.
Our process includes:

  • Utilizing your existing furniture to optimize each space significantly.
  • Incorporating visually appealing staging accessories to enhance the overall look and feel.
  • Up to 4 hours of dedicated work in your home.
  • A social media video showcasing our work and featuring our photos.

Starting at $450

Ultimate Staging and One-Day Make Over

Feeling overwhelmed or too busy to stage your home for potential buyers? Worry not; we've got you covered!

  • Our team will utilize your existing furnishings to create a positive first impression for potential buyers. 
  • Additionally, we'll provide a detailed report suggesting updates and modern accessories for your home. Should you wish, we also offer a shopping service to help you acquire the recommended items.
  • We'll dedicate up to 7 hours in your home to ensure that it's ready for showings.
  • Furthermore, we'll create a social media video highlighting our work and showcasing your home's best features.

Starting at $800

Vacant Staging Services:

Vacant Home Staging Solutions

Research indicates that buyers are more likely to form emotional connections with homes that are staged, leading to multiple offers. Our services cater to this need by offering a comprehensive home assessment, followed by three different options (Good, Better, Best) to meet every budget.
We also furnish a detailed list of recommended rental furniture and accessories to enhance the home's appearance. Contact us for a quote.

Three Phases to Home Staging

01.

Maximizing What You Have, so That it Appeals to Buyers

You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! Successful home staging must make financial sense and I am experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. We will start with a Consultation in order to assess your space.

02.

Recommended Purchases or Rentals as “Investments” in Selling Your Home

Working within your budget, I will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, I will bring in accessories in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic.  Over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.

03.

Simple Yet Dramatic Cosmetic Updates and Changes for ROI

Depending on your budget and timing, we may suggest paint, electrical and other cosmetic improvements that will result in a high return on investment.  I will tell you which rooms and improvements are “worth it.” 

Top Ten Reasons to Stage

68%
of Staged Homes sold for at least 9-25% MORE
85%
of Staged Homes sold for at least 6-25% MORE
100%
of Seller's Agents believe staging has a positive impact

Staging FAQ's

Although the professional staging industry is relatively new, the practice of improving homes before selling has been in existence for decades. In recent times, thanks to HGTV, home buyers have developed a strong preference for homes that are impeccably designed, and are willing to pay a premium for such properties.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!  

Why can't I stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).

Can't home buyers use their imagination and look past my decor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price.  In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns. 

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

HSR Certified Stagers average 10% more for their clients

8-Steps In Each Room So Buyers Fall In Love

Rhonda Lee Designs firmly believes that successful staging is an art that involves utilizing marketing and design techniques to create an environment that potential buyers aspire to. The ultimate goal is to create a sense of emotional attachment with the property, prompting the buyer to envision living there. At Rhonda Lee Designs, we utilize the art of "positioning" to create multiple "emotional connection points" throughout the home, making the buyer feel at home the moment they step in, ultimately leading to a potential sale.

What does the feeling of being at home entail? At Rhonda Lee Designs, we analyze eight elements for each room to create a lasting impression for the buyer: FEEL HOME process.


F
First Impressions

We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.

E
Eliminating Clutter

The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

E
Emphasizing the Positive Elements of the Space

Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

L
Lighten Up

Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.

H
Home Buyer’s Appeal

In order for a buyer to “feel home,” they need to not be reminded of this being your home.  We’ll depersonalize the space while retaining the warmth and fun of photos.

O
Obligations - Cleaning and Repairs

The dirty work speaks for itself but is often overlooked because you’ve lived here for so long.  Let’s get rid of the buyer’s mental repair list by doing it ourselves.

M
Modernizing

This involves updating your style and building simple accessories out of what you already have to create clean lines and form.  In some cases, we’ll recommend purchases as valuable investments in the staging process.

E
Emotional Connection Points - Creating the “Wow Factor”

This is the fun part and is a huge focus of our positioning strategy.  We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.”  The “emotional connection points” are where marketing strategy really comes in to play.